The Pinnawela Elephant Orphanage, established in 1975, commenced with seven orphans. Today some of these orphans enjoy the fortune of seeing their grandchildren born in the same location. The original objective of establishing the orphanage inclined more towards tourism, but is soon became a conservation and educational centre. With the help of local and foreign elephant experts, Pinnawela started a scientific captive-breeding programme for elephants. The free movement of the herd enhanced the chances for respective individuals of both sexes to get together and mate. The nearby river played a dominant role in this regard, and in 1984, the first baby elephant of Pinnawela was born. The success story of Pinnawela has drawn the attention of scientists from all over the world. A considerable number of books and research articles on Pinnawela have been published in several languages. The members of the Pinnawela herd have been filmed, videoed and photographed thousands of times by professionals, and millions of times by amateurs. The message of conservation from Pinnawela has been passed on to thousands, if not millions of people, after their visit to the orphanage.